Purpose and intent

The purpose of this article is to:

• • (1) Improve pedestrian and traffic safety;

  • (2) Encourage the effective use of signs as a means of communication and ensure that signs adequately identify uses and activities to the public;

  • (3) Preserve and enhance the town's character; protect property values; and maintain and improve the visual quality of commercial areas, which promotes the economic interests of the town, by requiring new and replacement signs which:

    • a. Are well-designed;

    • b. Are compatible with the surroundings;

    • c. Express the identity of the individual business owner;

    • d. Have a style and form which relate to the place of business;

    • e. Are of a size which is in scale with the building and the streetscape as a whole; and

    • f. Are appropriately sized in context, so as to be easily readable.