Signs in business and industrial district
All signs in commercial and manufacturing districts shall conform to the following regulations:
A. Signs in commercial and industrial districts may be either wall-mounted, freestanding or projecting. There shall be no more than one sign for each principal property.
B. Signs in business and industrial districts.
1. Permitted uses:
a. Signs in connection with permitted or lawful nonconforming uses, provided that no sign shall exceed 32 square feet in area without approval of the zoning board of review as a special exception under article I.
b. No billboards or outdoor advertising structures, either mobile or stationary, shall be permitted, other than signs.
2. Location of signs:
a. The maximum height of a freestanding sign shall be 15 feet from ground level.
b. In the business and industrial districts no sign shall be placed within 100 feet of any rural, residential, conservation-recreation district, or within the corner triangle described in article II, section 6.7.
c. No sign shall be placed within ten feet to a front lot line or 15 feet to a side or rear lot line.
3. Lighting of signs:
a. Indirectly illuminated signs may be lighted only by a continuous white light. Signs may be lighted only by continuous white light. Floor lighting shall be directed away from adjacent properties and traffic arteries.
Cross reference— Businesses, ch. 18.