Purpose and intent

The purpose of this article is to:

• A. Improve pedestrian and traffic safety;
• B. Encourage the effective use of signs as a means of communication and ensure that signs adequately identify uses or activities to the public;
• C. Preserve and enhance the Town's character; protect property values; and maintain and improve the visual quality of commercial and industrial areas, which promotes the economic interests of the Town, by requiring new and replacement signs which:
  • (1) Are well designed;
  • (2) Are compatible with the surroundings;
  • (3) Express the identity of the individual business owner;
  • (4) Have a style and form which relate to the business;
  • (5) Are of size which is to scale with the building and streetscape as a whole; and
  • (6) Are appropriately sized in context so as to be easily readable by both the public and emergency vehicles.