Definitions

Words and phrases used in this chapter are defined as follows:

A “banner” is any piece of flexible material bearing a design, motto, advertisement or commercial message.

A “bracket”  is a device used to support a sign that is mounted to a structure.

A “directional sign” is a wall-mounted or freestanding sign no larger than two (2) square feet in area and no higher than three feet from the ground that is intended to direct traffic flow, identify entrances or exits, and server similar informational purposes.

A “directory sign”  is a sign that contains the names of two or more establishments.

A “flag” is a non-commercial banner. Flags are not considered signs in this chapter.

A “freestanding sign” is self-supporting and separate from a building.

“Linear frontage” is the length in feet that an establishment abuts a street at the first floor or entrance level.

A “sandwich sign” is a portable two-faced sign connected at its top but not at its bottom.

A “sign” is an object with letters, numbers, and/or graphics, or letters, numbers, or graphics themselves, intended to convey information or an idea, located on or outside a building. “Sign” includes the face and supporting structure, including brackets, posts, or other supports.

The “sign face” is the part enclosed by a rectangle whose lower edge is parallel to the ground and whose sides makes contact with the extreme points or edges of the sign surface, excluding any supporting structure. When a sign consists only of letters, numbers, and/or graphics, the “sign face” is a rectangle whose sides make contact with the outer edges of the letters, numbers or graphics.

“Sign area” is the size of one face, expressed in square feet.

(Ord. dated 12-19-94(part); Ord. dated 7-17-07)