Definitions

As used in this section unless otherwise expressly stated in this ordinance the following definitions shall apply:

Sign. The term sign shall mean any permanent or temporary device, reproduction, material or structure which is: freestanding, attached to a building or structure or erected, painted, represented or reproduced inside or outside any building, structure or natural object, including window display area, which displays, reproduces or includes any lettered or pictorial matter; which is used to identify the premises or occupant or owner of the premises; to advertise any trade, business, profession, industry service or other activity; to advertise any product or item; to advertise the sale, rental or use of all or part of any premises or item, including that upon which it is displayed; to direct vehicular or pedestrian traffic other than public highway markers; and shall also include any announcement, demonstration, display, illustration or insignia used to advertise or promote the interests of any persons or business when the same is placed in view of the general public. In no event shall the word "sign" be construed to mean any sign in the interior of any structure, not visible from the outside, unless specifically set forth in this Ordinance. Excluded from this definition also are pavement markings or driveway directional arrows painted on the ground, which contain no advertising.

Sign, accessory. Any sign related to a business or profession conducted, or a commodity or service sold or offered upon the premises where such sign is located.

Sign, flag or banner. A single flag on a pole or banner attached to a rope or pole or wall-mounted, where such flag or banner is made of material that is not rigid, such as cloth or vinyl.

Sign, freestanding. A sign supported by a pole, uprights, braces or frame on the ground and not supported by any wall, building or similar structure.

Sign, illuminated. A sign designed to give forth artificial light from an artificial source in such a manner as to be an integral part of the construction of the sign, including neon signs and signs illuminated from within.

Sign, indirectly illuminated. A sign illuminated with an artificial light directed primarily toward such sign from an exterior source.

Sign, off-premises. Any sign or advertising device, including a billboard which advertise a use or activity not located on, or a product not sold nor manufactured on the lot on which the sign or device is located.

Sign, off-site directional. Any sign giving directions to the location of any use or activity not located upon the property upon which the sign is erected, and which may contain only the name of the use and necessary information giving directions to the use; provided, however, that no advertising shall be contained in such sign.

Sign, portable. Any sign not attached to a building or structure or attached to the ground and which is capable of being placed upon various locations on a lot. Such signs shall include, but are not limited to, A-frame signs, gasoline price per gallon signs, temporary announcement signs, trailer signs and the like. This definition shall not include freestanding, sandwich board type signs as defined and regulated in this article.

Sign, projecting. A sign erected so as to project approximately perpendicular from the exterior of any building or wall.

Sign, roof-mounted. A sign placed upon the roof of any building or portion thereof, or erected on a vertical framework supported by the roof of a building, except such signs which are an integral part of the construction or architecture of a building.

Sign, sandwich board. A sandwich board sign is a small, freestanding sign constructed in a manner as to form a tent-like shape or upside down "T" shape with no moving parts or lights that is displayed outside a business. Such signs are not intended to be permanent business signage. Standards and regulations for use, placement, dimensions, etc. of sandwich board signs shall be in accordance with the requirements of this article (see section 805.F). Said signs shall not require a building permit.

Sign, trailer. A sign which is mounted or designed for mounting on wheels, or which is mounted or designed for mounting on a self-propelled or towed vehicle. Such signs shall include, but not be limited to, mobile advertising signs attached to a truck, chassis, detachable vehicle trailer or other such mobile signs, but shall not include signs painted or otherwise inscribed on a self-propelled vehicle or towed vehicle which identify the product, service or an activity for which the vehicle is used, unless the principal use of such vehicle is for advertising purposes.

Sign, wall-mounted. A sign erected against, painted on or attached to the wall of any building or structure (except a freestanding sign support) including signs affixed to fences, screens and freestanding walls.

Sign plaza. A grouping of signs in a common location, having uniform size and materials and regulated by the town in accordance with the provisions of this ordinance.

(Ord. of 12-13-10(1))