Standards relating to signage requirements

[Amended 11-3-1997 by Ord. No. 97-10]

• A. In addition to the standards of § 185-73, when reviewing a special use permit application for relief of the requirements of Article XVII of this chapter, relating to signs, the Zoning Board of Review shall require that the applicant demonstrate the following, where relevant:
  • (1) That the establishment of the sign in a completely conforming manner will result in significant damage to the associated business.
  • (2) That the establishment of the sign which is nonconforming by size will result in a clear visual improvement to a site by virtue of its replacement of an existing nonconforming sign.
  • (3) That the location or illumination of a sign in a nonconforming manner is necessary to achieve its intended visual effect.
  • (4) That the use of an internally illuminated sign will in no way constitute a public hazard or result in additional light or glare than that which would occur from an external lighting source.
• B. The company standards of a business operated as a franchise shall not be considered grounds for the granting of relief from the requirements of Article XVII relating to the size, placement or illumination of any sign.