§ 706
Illumination
706.1 - Externally illuminated sign. Any sign which is illuminated by a light that reflects off the surface of the sign from an external source shall be considered an externally illuminated sign.
706.2 - Internally illuminated sign. Any sign shall be considered an internally illuminated sign where the source of the illumination is inside the sign and light emanates through the message of the sign. Digital, LED, and neon signs shall be considered internally illuminated signs.