§ 13-3
General sign standards
[Ord. No. 13-23-A, § 2, 2-19-2014]
To achieve the purposes of this article, the following general sign standards shall be applied to signs in the Town of Cumberland:
- (a) Context. A sign shall have good scale and proportion in its design, and be compatible with the surrounding built environment and streetscape. Every sign shall be designed as an integral architectural element of the building and the site to which it principally relates.
- (b) Design. Each sign's message shall be designed with easily recognized symbols and lettering, with the number of graphic elements held to a minimum. Colors and lighting of every sign shall be restrained and harmonious with the area in which it is located.
- (c) Materials. Sign materials shall be consistent with or complement the construction material and architectural style of the building.
- (d) Common signage. Signs on adjacent storefronts should be coordinated in height and proportion. Signs on a building that contains more than one business, or on a building in a multi-building commercial center under one ownership, shall be designed so as to be consistent and harmonious in size, design, materials and color, including on a building that contains more than one business, or in multi-building commercial centers under one ownership.
- (e) Sign permit required. Prior to the installation, relocation or alteration of any sign, a permit shall be obtained from the Building Official and for all signs shall be limited in area by the provisions below not included in the calculation of maximum sign area provided in §§ 13-4, 13-6 and 13-7.