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Unless otherwise specified elsewhere in this chapter, all signs shall pertain to the principal use, service rendered or product sold on the premises on which the sign is located and no sign shall include advertisement, identification, publicity or notice of goods, services, establishment, enterprises, activities, persons, organizations and facilities which are not located on the premises or which are incidental to the primary use of the premises.

(Ord. 2000-4 (part), 2000: Ord. 65-94 (part), 1994: prior code § 1262.01.10)